Social media resources
We know that established social media channels are the quickest and most immediate way to share news and content with audiences. For Graduate Outcomes, this is essential – using your providers’ already established audience of recent graduates and creating an engaging dialogue with them about the survey.
To support you in using your social media channels to promote the survey, we’ve created some additional resources for you to use. However, your first and most important job is to follow and engage with our social media channels. These accounts are your resource - retweet, quote tweet or save the images and post them yourself! Here's a reminder of what they are:
X (formerly Twitter) LinkedIn Facebook Instagram
We are sharing lots of engaging social content on these channels to share more about the survey and what taking part means.
We won’t be sharing these as assets to download but you are still welcome to use them! Either engage with these from your accounts (retweet, like etc) which brings more visibility and credibility to our social channels or save and post yourself! Another reason to ensure you’re following our accounts.
Social graphics
Use images with your social posts to shine the spotlight on your content! We have now created the entire suite of hero images in the correct sizes for X, Facebook, LinkedIn and Instagram (example below). This gives you a range of colourways and messages to engage your followers with.
In time, we will supply more variation of the brand as it develops – for now we need to focus on these hero images to build brand awareness.
Download suite of hero images in English (23MB)
Download suite of hero images in Welsh (24MB)
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Encourage graduate social sharing
We know the influence peers have on each other – especially on social media. The new visual identity is focused on encouraging graduates to share their perspectives and make a difference.
We have created some new graphics which encourage participation – these are for graduates who’ve completed the survey to post to encourage others. There are two designs – both created in English and Welsh - which are available on the 'share your involvement' page of the Graduate Outcomes website. We’ve created them in two sizes (square and landscape) which will work on all platforms.
These images should not be used by providers in your brand awareness campaigns (hero images are advised for this), unless you are specifically encouraging your graduates to share it when they’ve completed the survey.
Header images
Make the most of your social media account real estate by using the header image space at the top of your page at key points in the Graduate Outcomes cycle i.e. opening and two weeks until closing the survey. This area captures attention of followers and allows you to share information about a campaign that stays there for a fixed period (until you change it!).
We’ve created hero header images for Twitter, LinkedIn and Facebook for you to use to ensure consistent branding.
Each design is available in both English and Welsh.
Example 1: Twitter header
Download English Twitter header
Example 2: Facebook header
Download English Facebook header
Download Welsh Facebook header
Example 3: LinkedIn header
Download English LinkedIn header
Download Welsh LinkedIn header
Survey deadline messages
We are sharing some short videos for social media to encourage graduates yet to complete the survey that time is running out. We have supplied two versions (see below) in *GIF and *MP4 format and in two sizes: landscape and square.
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| Static example of 'survey closing soon' - recommended for use in the final week(s) of the survey | Static example of 'final chance' - recommended for use in the final days of the survey |
Assets for all cohorts in the C22071 collection are now available. Use the button below to download.
Download the C22071 survey deadline videos (*zip, 40MB)
Sample social posts
We’ve created some sample tweets to support your own activity. Simply personalise them in the suggested places and adapt them for other social platforms.
- The #GraduateOutcomes survey is the UK’s biggest annual social survey. Recent [provider handle] graduates will be invited to join in 15 months after completing their studies. Find out when you’ll be surveyed » [www.graduateoutcomes.ac.uk or link to your own webpage] #highereducation @grad_outcomes
- Your #graduate voice counts by taking the #GraduateOutcomes survey. Your responses help us to improve and promote our courses. Find out when you’ll be surveyed » [www.graduateoutcomes.ac.uk or link to your own webpage] #highereducation #employability @grad_outcomes
- What does #GraduateSuccess mean to you? #Employment? Further study? Using your skills? Understanding this is the aim of the #GraduateOutcomes survey. What’s your view? Find out more » [www.graduateoutcomes.ac.uk or link to your own webpage] @grad_outcomes
- Calling recent [provider handle] graduates! 15 months after you complete your course with us, you’ll receive the #GraduateOutcomes survey via email. Be part of the picture of education today. Find out more » [www.graduateoutcomes.ac.uk or link to your own webpage]
For in-cohort graduates:
- Did you graduate from [provider handle] between [insert relevant months and year]? You’ve been sent the #GraduateOutcomes survey via email - it aims to understand your perspectives & your current status. Find out more » [www.graduateoutcomes.ac.uk or link to your own webpage] @grad_outcomes
- The #GraduateOutcomes survey is live! Did you complete your #highereducation course between [insert relevant months and year]? Find out more about the survey here » https://youtu.be/Q0x7Fxh9Rkg
- The #GraduateOutcomes survey is live! #graduates who completed a #highereducation course between [insert relevant months and year] will have received an email to the online survey. Check your inboxes and find out more » graduateoutcomes.ac.uk
- Employment? Further study? Travelling? What have you been up to since your time in #highereducation? Complete the #GraduateOutcomes survey if you completed your course between [insert relevant months and year]! Find out more » graduateoutcomes.ac.uk
Encouraging final completions:
- If you're a graduate who completed a #highereducation course between [insert relevant months and year], you've not got long to complete the #GraduateOutcomes survey! Check your inbox & take part! Find out more » graduateoutcomes.ac.uk [Add: survey deadline video 'survey closing soon']
- It's the last week of the #GraduateOutcomes survey! If you completed your course between [insert relevant months and year], tell us about your life after #highereducation. Check your inbox or find out more » graduateoutcomes.ac.uk [Add: survey deadline video 'final chance']
- Only [insert number of days] days left to complete the #GraduateOutcomes survey if you completed a HE course between [insert relevant months and year]. What have you been up to since #graduation? Check your inbox and take part today! Find out more » graduateoutcomes.ac.uk