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We have published a range of collateral to support you in promoting the survey, and in collecting and maintaining your student/graduate contact details. 

Further collateral will be made available in 2018.

Materials on this page are made fully available for you to modify and to use in your own materials promoting Graduate Outcomes. The exception is the Graduate Outcomes logo, which should not be modified.

Video and slide deck - an overview of Graduate Outcomes

We have produced a video and slide deck to support you with raising awareness of the Graduate Outcomes survey internally. Each provides an overview of Graduate Outcomes and act an ideal introduction to the survey.


Embed HTML code: <iframe width="560" height="315" src="" frameborder="0" gesture="media" allow="encrypted-media" allowfullscreen></iframe>

Slide deck: Overview of Graduate Outcomes

Graduate Outcomes brand guidelines

Please familiarise yourself with the Graduate Outcomes brand guidelines before using materials on this page. This provides detailed information about the logo usage, colour palette and font.

Read the Graduate Outcomes brand guidelines

Graduate Outcomes logo

Graduate Outcomes survey

The Graduate Outcomes logo captures several key concepts that underpin the survey: progress/forward momentum, voice and data.

The logo is available in English and Welsh (to save the logo, click on the button below, right-click on the image that appears and select 'Save image as'):

Graduate Outcomes logo - English

Graduate Outcomes logo - Welsh

The English and Welsh primary version of the logo is also available in a variety of formats (*.ai, *.eps, *.png, *.jpg, *.png, and *.pdf); in colour, grayscale and monochrome; and in both web and print-ready resolutions.

Download the Graduate Outcomes (primary version) logo pack (*.zip, 32 MB)

You can also download the secondary logo (with the symbol above the type), and the isolated symbol and isolated type (*.zip, 72 MB).

Email template and draft email

We have developed a co-brandable, html email template should you wish to use this to promote the survey and encourage graduates to check their contact details. This template can be imported into a range of mail clients.

Example of email template

To recreate this design using MailChimp, download the original design files and follow these design guidelines.

We have also produced a draft email template (in Microsoft Word format) that providers can use when asking their students/graduates to update their contact details.

Promotional materials

We have developed four initial promotional concepts. Three of these concepts appeal to different motivations graduates might have for completing the survey; the fourth provides information about the survey. We anticipate you will use whichever designs you feel will resonate best with your graduates.

For each concept, we have produced digiscreen slides (at 16:9 and 4:3), and social media graphics - although these are flexible enough to be put to other purposes. We are making these available in *.ai, *.pdf and *.jpg format, to allow you to customise them regardless of the software you have access to. Original artwork in Adobe Illustrator *ai format is included in these zip files, should you wish to develop your own promotional concepts.

Each design is available in both English and Welsh.

Promotional design 1: Be part of the picture

Promotional design 1 - Be part of the picture

DLHE data plays a very significant role in supporting student choice and informing public discussion on the value of higher education. Design 1 encourages graduates to complete the survey to ensure their activities and views fit into this high profile data set. The design uses national statistics drawn from the latest DLHE; you could choose to pull out data about your provider, or about specific courses. 

Download promotional design 1 (*.zip, 37.9 MB)

Promotional design 2: Your future shapes our future

Promotional design 2: Your future shapes our future

This design focuses on graduate's loyalty to their provider as a reason to encourage engagement with the survey.

Download promotional design 2 (*.zip, 16.3 MB)

Promotional design 3: You did, we did

Promotional design 3: You did, we did

This design play on the familiar 'You said, we did' slogan to emphasise how information about graduates' post-study activities can help improve the student experience for future generations. There is no version of this design that can be used as is; you would have to customise it with your own you did/we did statements which you could do in Adobe Illustrator, Adobe Acrobat, or in PowerPoint using the hi-res jpg we have supplied.

Download promotional design 3 (*.zip, 21.9 MB)

Promotional design 4: About Graduate Outcomes

Concept 4: About Graduate Outcomes

We have deliberately produced three designs that are high-level and eye-catching - that raise awareness of Graduate Outcomes, but don't provide significant detail. The fourth design supplements the others by providing key information about the Graduate Outcomes survey. One version of the design gives the web address: this currently links to pages on HESA's website about Graduate Outcomes, although by the end of next year, this url will point to a graduate-focused website with information about the survey on it. The other version of the design leaves this box blank to allow you to add your own call to action.

Download promotional design 4 (*.zip, 30.1 MB)